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Three-decade Partnership based on Loyalty
The March 2021 successful defence of the America’s Cup was yet another highlight in the 29-year partnership between Toyota New Zealand (TNZ) and Emirates Team New Zealand.
The support of Team New Zealand since 1992 is one of the most successful sports sponsorships in the country’s history.
As a major sponsor of the team, Toyota was involved in Black Magic’s victory in 1995 and its successful defence of the Cup in 2000. We stood behind the team when the trophy went to Switzerland in 2003 and remained loyal during the challenges of 2007 and 2013. We were with the team again in 2017, when it won back the Cup in Bermuda.
There is a strong alignment between Toyota and Emirates Team New Zealand: the sailing team has created a reputation for thinking differently and surprising the fleet with its innovations. And notably, it is the people within the team who always go the extra mile to challenge the parameters of sailing and deliver great results.
Toyota’s In Crazy We Believe campaign lived up to its name in the match racing in summer 2020/2021 that culminated in the successful defence of the America’s Cup by Emirates Team New Zealand. The team’s philosophy of imagination, determination and innovation has been the winning ingredient.