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Toyota's new Camry provides expanded safety features, a more comfortable ride, better handling and added refinement.
The new range introduces three distinct looks to appeal to buyers - an entry level GL, two Atara variants, plus the Camry Hybrid.
Toyota New Zealand General Manager of Sales and Operations, Steve Prangnell said "We're going to exceed all expectations with this new Camry. The package is great, the spec and line-up are well-suited to the needs of New Zealand drivers, and is a great drive."
"Our current Camry was the top-selling medium sedan in 2011. With this new car, we're aiming to be the number one medium car full stop in 2012," said Mr Prangnell.
Camry GL has 16 inch alloy wheels, a multi information display and an upgraded sound system with six speakers and controls on the steering wheel.
Atara models have unique styling, including the lower body design, a sporty mesh upper grille, prominent side skirts and twin exhausts. Both Atara grades - S and the sporty SX - have paddle shifts at the driver's fingertips, delivering greater driver involvement and enjoyment.
Atara S has front fog lights, 17 inch alloys, rear lip spoiler, smart entry and smart start, reversing camera, dual zone climate control air conditioning, 6.1 inch touch screen display audio, premium steering wheel and gear shift lever and an electric driver's seat with lumbar support.
Atara SX is distinguished by a unique rear bumper, sports pedals, sports suspension, black tinted headlights and sports leather accented interior.
Fuel economy across the petrol range is just 7.8 litres/100km - an improvement of one litre per 100km, which means up to an extra 100km from a tank of unleaded petrol.
Hybrid models are distinguished by blue highlights on the headlight and rear combination lights, as well as hybrid emblems. The Camry Hybrid is available in standard and i-Tech grades.
Top of the range Hybrid i-Tech features a JBL premium audio with 10 speakers, a 7-inch touch-screen display with satellite navigation, reversing camera with back-guide monitor, blind spot monitor, automatic high beam, electric front seats and rain-sensing wipers.
Fuel economy for the Hybrid is an impressive 5.2 litres/100km, even better than the 6.0 L/100km of the outgoing model.
The recommended retail price for the GL model is $44,990, while the Atara S and Atara SX are priced at $48,890 and $51,490 respectively. The Camry Hybrid starts at $50,990, with the top of the line i-Tech having a recommended price of $56,890.