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Capturing the Spirit
Toyota New Zealand is joining with Paralympics New Zealand solidifying their partnership through a nationwide celebration tour.
Locally, Toyota New Zealand is a supporter of both Paralympics New Zealand and the New Zealand Olympic Committee through to the Paris 2024 Paralympics and Olympic Games.
Paralympics New Zealand is to be part of a worldwide social change movement, using the power of sport to positively influence community perceptions of disabled people and promote a more diverse and inclusive society.
The Celebration Project aims to do just that: celebrate our 209 past and present Paralympians since 1968 and introduce the Para athletes who are aiming for Tokyo 2020.
Toyota New Zealand General Manager of Marketing, Andrew Davis says, “Toyota is honoured to be part of the Celebration Project and recognise the contribution that these 209 athletes have made to our communities and nation, overcoming obstacles and reaching their seemingly impossible goals.
“Recognising athletes in this way will only serve to inspire upcoming athletes to learn about what it takes to overcome the impossible and compete on the world stage.
“The Games are the world’s biggest celebration of human movement. This is where we learn the true power of sports – sports that can challenge us, inspire us and, most importantly, unify us.
“As Toyota is the Worldwide Mobility Partner of the Paralympics and Olympic Games, we share the vision to inspire people to push onward. This nationwide Celebration Project is yet another opportunity that may inspire young athletes to start dreaming and achieve their impossible goals.”
Twelve community events are scheduled across New Zealand in partnership with the New Zealand Chamber of Commerce. At the events, Paralympians will be officially ‘numbered’ and receive their Paralympic pins and certificates.
There will also be Paralympic memorabilia and artefacts on display. These events will be covered through social media channels via local dealerships and Toyota New Zealand’s corporate channels. School visits will also be promoted as part of the programme to introduce Para athletes to local schools and raise awareness in the wider community.
As part of the project Paralympics New Zealand will raise funds to further the growth and awareness of Para sport opportunities throughout the country and to support the New Zealand Paralympics Team to Tokyo 2020.
The 12 celebration events will kick off in May this year in Auckland and travel throughout the country, ending in Queenstown next May. Paralympians will be invited to attend their local community events and will themselves be honoured by Paralympics New Zealand and the International Paralympic Committee. The events will also provide a chance to introduce Tokyo 2020 hopefuls to their communities and continue to grow Para sport.