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Toyota New Zealand brings 37th America’s Cup to Kiwis with broadcast sponsorship
Toyota New Zealand celebrates its three-decade long relationship with Emirates Team New Zealand by enabling free coverage of the 37th America’s Cup sailing regatta from Barcelona for all New Zealanders.
America’s Cup coverage began on 22 August on Stuff, Three and ThreeNow as Emirates Team New Zealand aims to defend the Auld Mug in Barcelona. Thanks to Toyota New Zealand, Kiwis will be able to watch every race of the Louis Vuitton 37th America’s Cup live and free as well as every race delayed and on-demand on Three, ThreeNow and on a bespoke America’s Cup hub on New Zealand’s number one digital news site stuff.co.nz.
The coverage - a partnership between Stuff, Warner Bros. Discovery ANZ (WBD) and Emirates Team New Zealand - is made possible thanks to Toyota New Zealand.
Every angle will be covered, with the racing broadcast feed drawing on dozens of cameras on the boats, on the water and in the air, microphones on the sailors and stunning AI-powered graphics.
Toyota New Zealand Assistant Vice President, Susanne Hardy, says they have a deep and long-standing connection to Emirates Team New Zealand.
“Having supported Emirates Team New Zealand for 32 years, we are proud to be sharing the spirit of the Cup with Kiwis. For Toyota New Zealand, it’s about showcasing innovation, collaboration, imagination and determination.”
“Toyota New Zealand are proud to bring two months of, what’s bound to be, thrilling racing to Kiwis back home. Accessibility and community are integral to Toyota New Zealand, so sponsoring, and making accessible, such an iconic sporting event for New Zealanders to feel part of, is very important to us.”
As well as being a loyal sponsor of Emirates Team New Zealand, Toyota NZ is a technology partner with the sailing team. It was instrumental in the development of a hydrogen-powered chase boat for the racing team.
Following successful trials of the New Zealand team’s Chase Zero, the America’s Cup Event organisation required all teams to use hydrogen chase boats at the Barcelona regatta. Toyota hydrogen fuel cells are powering four of the chase boats (ETNZ, Alinghi Red Bull Racing, INEOS Britannia, Orient Express Team) plus two event boats.
Key dates:
22 - 25 August: Louis Vuitton Preliminary Regatta
29 August - 5 October: Louis Vuitton Cup (Challenger Selections Series)
17 - 26 September: UniCredit Youth America’s Cup
5 - 13 October: Puig Women’s America’s Cup
12 - 27 October: Louis Vuitton 37th America’s Cup